Is Q Luminaura™ Right for Your Car Wash Business?
We believe Q Luminaura™ has the ability to change the trajectory of your car wash business, resulting in greater customer loyalty and an increased average total $/car.
However, we realize it might not be the right fit for every wash. With that in mind, here are three questions to ask to decide if Q Luminaura™ is a fit for your car wash business.
1) How satisfied are you with the current pricing of your menu board?
Are you satisfied with the pricing of your current menu board? When was the last time you increased your rates?
If you are like most operators, the answers to these questions are “no” and “it’s been a while”. As a whole, there has not been much upward movement in the industry when it comes to the average price of a wash to consumers.
If you aren’t satisfied with your current pricing and would like to increase your average ticket, Q Luminaura™ might be a good fit for your wash.
2) How are you preparing for new competition?
With the influx of investment into the professional car wash industry, it likely won’t be long until a shiny new car wash, complete with nice landscaping and a large marketing budget comes to your area. In fact, they might already be operating across town.
How are you preparing to deal with this increase in competition? Are you developing strong brand commitment from your current customer base? Will you be forced to drop your rates if you can’t differentiate your car wash from theirs?
If you are facing these challenges and are looking to differentiate or would like to prepare for the day they come, Q Luminaura™ might be a good fit for your wash.
3) How will wage increases impact your business?
As wages continue to increase, what impact will they have on your business? Do you have a plan in place to survive these increased expenses?
If you are looking for ways to reduce your dependence on labor, Q Luminaura™ might be a good fit for your wash.
If these areas aren’t a concern for your car wash business, Q Luminaura™ likely isn’t a good fit.
However, if one or more of these are areas of concern, we encourage you to read on to further decide if Q Luminaura™ could help change the trajectory of your washes.